Twitter statistics, we have them. For some brands, Twitter might seem risky or divisive—though whether it causes or reflects political polarization is up for debate. For instance, back in summer , Twitter was purging third-party apps and deleting spam accounts. So how does all this shake out for brands looking to refresh their Twitter marketing strategy? Bonus: Download the free strategy guide that reveals how Hootsuite grew our Twitter following to over 8 million users and learn how you can put the tactics to work for your business.
- 25 Twitter Statistics All Marketers Should Know in .
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Note that these are specifically monetizable daily active users. That is, users who see ads. If this number seems low to you it might be because Twitter used to measure its user population by monthly active users. For instance, in Q1 the company stated it had million monthly active users.
General Twitter stats
The bright side of saturation, however, is that Twitter knows it has to offer value and produce a product that users and advertisers love. Expect a continued focus on quality over quantity, in Twitter has never been as vast as the other major platforms, but it consistently plays an outsize role in media and culture. Twitter is key for people whose jobs involve thinking and communication.
Which means its also a crucial platform for their audiences. Also, as every local newscaster knows, Twitter is an endless font of hot takes. And also: great entertainment.
According to Pew Research, this percentage has stayed relatively steady over the past few years. This performance is fairly consistent with the other big social media platforms.
25 Twitter Stats All Marketers Need to Know in 2020
Compared to other age groups, it turns out Gen Z is most likely to be using Twitter. In terms of gender, race and ethnicity, Twitter user demographics mirror that of the general American population. However, the Pew Center found that they also differ in some key ways:. Twitter has a reputation as the most political of all the social media platforms.
Guide 25 Days to becoming a Better Leader at Work, Home, and Play
The authors of the study found steeply diminishing returns when a lot of battery storage is added to the grid. This problem is particularly acute in California, where both wind and solar fall off precipitously during the fall and winter months. This leads to a critical problem: when renewables reach high levels on the grid, you need far, far more wind and solar plants to crank out enough excess power during peak times to keep the grid operating through those long seasonal dips, says Jesse Jenkins, a coauthor of the study and an energy systems researcher.
And that ends up being astronomically expensive.
The state is already on track to get 50 percent of its electricity from clean sources by , and the legislature is once again considering a bill that would require it to reach percent by That will leave California heavily reliant on renewable sources to meet its goals. The Clean Air Task Force, a Boston-based energy policy think tank, recently found that reaching the 80 percent mark for renewables in California would mean massive amounts of surplus generation during the summer months, requiring 9.
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Achieving percent would require The state currently has , megawatt-hours of energy storage in total. These forces would dramatically increase electricity costs for consumers.
Of course, cheaper and better grid storage is possible, and researchers and startups are exploring various possibilities. Update: A chart was removed from this story because it incorrectly stated the level of renewables penetration on the electricity grid represented on the vertical axis.
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